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What It Takes to Succeed in Online Marketing

How difficult is it for these potential clients to find a particular firm online and, once they do, are they motivated enough by what they find to take the next step and contact that firm? Some lawyers embrace online marketing and do it well, while others make mistakes that cost them clients, money and time.

20 minute read May 27, 2010 at 02:46 PM
By
Debra Regan
What It Takes to Succeed in Online Marketing

Sixty-five percent of people in need of legal representation begin their search for an attorney on the Internet, according to a 2009 report in the New York State Bar Association Journal.

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