Media & Communications Corner: Law-firm Media Relations in a Bloomberg Age

For media-relations professionals advising lawyers and law firms, the question is simple: How does the emergence of the Internet as the primary vehicle for delivering news affect law-firm media relations?

14 minute read June 24, 2010 at 10:45 AM
By
John D. Tuerck
Media & Communications Corner: Law-firm Media Relations in a Bloomberg Age

For a number of familiar reasons ' lawyers' innate caution, bureaucratic obstacles, the sheer number of available sources for reporters, among others ' positioning lawyers and law firms for media visibility has always been a daunting challenge.

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