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Brand Considerations When Launching Mobile Phone Apps

Prior to launching Apps on smartphone devices, it is advisable that brand owners pause — even if momentarily — to consider the new trademark and related legal issues that this new medium presents.

34 minute read September 29, 2010 at 10:17 AM
By
Bruce Goldner and Shivram K. Sankar
Brand Considerations When Launching Mobile Phone Apps

As smartphones, such as the iPhone', Android', and BlackBerry', have become for many both a coveted accessory and a necessity for everyday life, the number and diversity of mobile phone applications (“Apps”) has exploded.

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