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Guarantee Alternatives to Improve Your Close Rate

If you are providing financing or bonding to small and mid-sized businesses, your firm will likely require personal guarantees from the principals of the client company. A competitive strategy to soften the perceived impact to those making the guarantees and to allow your company to mitigate its risk may be one of the keys to winning new business.

8 minute read September 30, 2010 at 09:43 AM
By
Kenneth H. Marks
Guarantee Alternatives to Improve Your Close Rate

If you are providing financing or bonding to small and mid-sized businesses, your firm will likely require personal guarantees from the principals of the client company.

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