Technology in Marketing: The State of Law Firm e-Mail Marketing

E-mail marketing offers law firms a professional way to proactively remind clients and other contacts about a firm's experience and expertise. Here's how to measure good results.

6 minute read September 30, 2010 at 10:51 AM
By
Joshua Fruchter
Technology in Marketing: The State of Law Firm e-Mail Marketing

Law firms are heavy users of e-mail marketing, and with good reason. E-mail marketing offers law firms a professional way to proactively remind clients and other contacts about a firm's experience and expertise so those individuals will think of the firm first when an opportunity to refer new business arises.

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