12 Steps To Survival, Growth and Profit
HOW TO DESIGN A PRACTICE
Some practices grow like wildfire, some are perpetually stagnant, and of course, some decline. Most just grow or not randomly, often without perceptible rhyme or reason other than an aggressive partner or two. It's easy to credit or blame one thing or another ' the economy, lack of marketing effort, even luck. But the decline or growth of any practice is never more than one or two things. It's really a combination of things, and sometimes all of the following dozen.
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