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Spotlight on Innovation
Tursi: You have been a business development trainer, coach, and consultant to law firms for over 16 years. What motivated you to develop a new approach for developing rainmakers?
Freeman: During my career, I have seen many different approaches for improving the business development skills of lawyers ' training sessions, personal coaching, “train the trainers,” lunch and learns featuring internal rainmakers, mentoring programs, conferences, books, experiential learning, accountability groups, and tracking systems ' you name it, firms have tried it. With CMOplaybook', I have combined a number of these best practices to create an internally managed system that can help lawyers at any level become better rainmakers.
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