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The Business of Branding: What Legal Marketers Can Learn from Consumer Branding
With the holidays upon us, consumer marketers are revving up their collective engines in the race for our dollars.
And while the onslaught of advertising may be so deafening and intrusive that most of us will seek to avoid it, legal marketers should pay some attention. There are a number of things that we as marketers could learn from the consumer side as we prepare our marketing plans for the coming year.
Consumer branding and marketing places emphasis on the emotional aspects of a purchase based on a product's status or the target's personal aspirations. Branding and marketing professional services, on the other hand, leverages rational buying decisions based on business values and objectives. The problem for law firms lies in that most seek lifetime relationships with both business and private clients, which means they often find themselves straddling the line between two traditionally different target audiences. Logic and rational decisions prevail over emotion in much of legal marketing, but often at the price of not being connecting with the law firm's target audience.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.