Targeting consumers as prospective customers by using behavioral-based marketing is a technique used by traditional, and Internet, publishers and advertisers to increase the effectiveness of their campaigns.
New Net-Use Tracking Tactics Capture Privacy Claims
The use of new technology makes people's efforts to keep Internet behavior private more difficult, has given rise to renewed claims from consumers of unlawful intrusiveness by Internet data-collectors, and has revived the argument that such behavior violates privacy expectations and, thus, is unlawful.
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