SWOT-ting Yourself ' and Your Competition

One tool used by for-profit and non-profit firms alike to plan to achieve specific goals is SWOT analysis. At its most basic level, a firm identifies its strengths, weaknesses, opportunities and threats when decision-makers ' and others, if the process is planned that way ' thinking about how to achieve one goal, or more.

48 minute read January 26, 2011 at 12:59 PM
By
Stanley P. Jaskiewicz
SWOT-ting Yourself ' and Your Competition

“You've got to be very careful if you don't know where you're going, because you might not get there.” ' Yogi Berra

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