Editor's Note: Many firms are investing in business development training and coaching programs for their attorneys. The following two-part article describes some of the considerations firms should make in designing a successful program.
The Anatomy of a Successful Business Development Coaching Program
The profession of law has transitioned into the business of lawyering. How do firms help their lawyers bridge the gap between the lack of business development training in law school and the changing performance standards which now place a premium on client development and retention?
By
Peter A. JohnsonThis premium content is locked for Marketing the Law Firm subscribers only
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