Media & Communications Corner: Despite Decline of Traditional Media, Opportunities Abound

The media industry is in more turmoil than any time in history. So the public is less informed and much less interested in being informed. Right? Au contraire! Here's how to tailor your message.

15 minute read February 27, 2011 at 05:20 PM
By
Nicholas Gaffney
Media & Communications Corner: Despite Decline of Traditional Media, Opportunities Abound

It seems apparent that fewer people care about staying on top of the news these days, opting instead to spend their time furiously texting friends, Facebook-status updating and Tweeting the most mundane details of their lives.

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