Do you remember the antacid commercial that claimed to “stop heartburn before it starts?” Unfortunately, many attorneys today adopt the same approach when it comes to business development: they stop it before it starts.
'Tell Me More'
What do you do for a living?" If you answer with a conversation-killing noun as opposed to a brief, leading, and engaging phrase, the opportunity for rainmaking is thwarted before it ever has a chance to begin. But it doesn't have to be this way.
By
Steve HughesThis premium content is locked for Marketing the Law Firm subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already have an account? Sign In Now
For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.
