LEGAL SALES TRAINING – Last year's Closers Group survey of law firm attorneys and marketing professionals found that “closing skills” was most often cited as missing from attorney sales training.
LEGAL SALES TRAINING
LEGAL SALES TRAINING - Last year's Closers Group survey of law firm attorneys and marketing professionals found that "closing skills" was most often cited as missing from attorney sales training. If you are going to "get 'em out there," closing must be taught and practiced. Throughout the business development continuum, law firms often find a key component missing -- the lawyers themselves, whose expertise ought to be (but isn't always) driving the sales process. In the…
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