The Push Is Over, Shift to a Pull Strategy

Technology and the explosion of social media have not only changed the game, they have permanently altered the playing field. Now the small law firm and the multinational giant have the same capacity to reach their audience.

13 minute read April 22, 2011 at 03:22 PM
By
Thalia Zetlin
The Push Is Over, Shift to a Pull Strategy

For years, a typical law firm strategy was to broadly spend on events and dinners; run general awareness ad campaigns; and launch other approaches telling prospects how good you are.

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