Whether operated by a franchisor or a franchisee, contests involving skill (“contests”) or games of chance (“sweepstakes”) aimed at consumers are often an integral part of a promotional and brand-building effort.
Structuring Sweepstakes and Contests
Whether operated by a franchisor or a franchisee, contests involving skill or games of chance aimed at consumers are often an integral part of a promotional and brand-building effort. This article sets forth some key legal and practical issues you should consider when operating a promotion.
By
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