In life, there are no guarantees. In my role as a business development consultant, I'm often asked about the likelihood of success for various attorney sales approaches. Rather than offering a definitive answer, I often draw on Jay Abraham's responses to hypotheticals:
Preparing for Things That Go Bump in the Night
When you're fighting for new client engagements, recognize that you are participating in a form of sophisticated combat. Draw on your training and strengths and you'll be prepared to engage and win new business.
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Allan ColmanThis premium content is locked for Marketing the Law Firm subscribers only
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