The Business of Branding: Going Mobile ' A Marketing Must

Transitioning a full website to a mobile website is one of the most important and strategic moves that firms are making. And if done correctly and strategically, it could be extremely profitable.

19 minute read July 27, 2011 at 09:02 AM
By
Jeff Roberts
The Business of Branding: Going Mobile ' A Marketing Must

Did you know that over half a billion people use smartphones to surf the Web every day? In 2008, there were 150,000 mobile websites worldwide. Last year, there were more than 3 million.

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