The basic structure of Internet naming is soon likely to undergo its most significant change since its inception ' and the implications are extensive.
Protecting IP Rights in a New gTLD World
The International Corporation for Assigned Names and Numbers, the international body governing Internet naming and addressing practices, approved in June a plan that allows for a virtually unlimited number of new generic top-level domains (new gTLDs), including new non-English, character-set international domain names. Companies concerned with protecting intellectual property rights have two ways to address the issue — to the right of the dot and to the left of the dot.
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