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CRM Success: Small Steps Now, Big Payoff Later

Client relationship management (CRM) has an uneven record of success in the legal field. In the past, many CRM systems served as glorified contact databases that were rarely updated and even less frequently used for any meaningful purpose. As newer solutions have emerged, legal CRM has begun its slow rise to what it is today within many firms ' a key technological element of a client-centered operational strategy.

37 minute read August 29, 2011 at 10:21 AM
By
Victoria Gregory and Mark Peterson
CRM Success: Small Steps Now, Big Payoff Later

Client relationship management (CRM) has an uneven record of success in the legal field. In the past, many CRM systems served as glorified contact databases that were rarely updated and even less frequently used for any meaningful purpose.

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