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Professional Development: The One Thing You Must Do in Your Marketing

If you fail to keep in touch with your prospects on a regular basis, your business development efforts will likely fall short of your hoped-for results.

19 minute read September 28, 2011 at 09:02 AM
By
Sara Holtz
Professional Development: The One Thing You Must Do in Your Marketing

If you want your marketing efforts to turn into new business, what one thing must you do? Follow up consistently with those people you want to convert to clients.

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