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The Business of Branding: Put Some Poetry in Your Marketing

How you say something is as important as what you say. If content is king, then delivery is its scepter, crown and cape.

15 minute read September 28, 2011 at 08:42 AM
By
Sean Leenaerts
The Business of Branding: Put Some Poetry in Your Marketing

Which of the two phrases below sounds better?

“Ask not what your country can do for you ' ask what you can do for your country.”

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