Retail Marketing in the Common Areas of an Enclosed Regional Mall

This article addresses issues that should be addressed by the landlord and the tenant during their lease negotiation, in order to avoid unwanted circumstances at the shopping center.

12 minute read December 14, 2011 at 09:42 AM

Glenn A. Browne

Retail Marketing in the Common Areas of an Enclosed Regional Mall

Often, in enclosed mall settings, a tenant will want the right to perform various marketing services, including, but not limited to, handing out coupons, handing out samples of its product, distributing surveys, distributing brand-name items, or having mascots or other branded costumed employees greet or talk with customers in the shopping center.

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