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Right-of-Publicity Claims and Advertiser Sponsored User-Generated Content Campaigns

This article concentrates on the scope of Communications Decency Act(CDA) immunity advertisers that operate user-generated content (UGC) campaigns may enjoy, limitations of the CDA in protecting against these claims and ways to structure UGC campaigns to minimize the risk of liability arising from unauthorized use of individuals' name, likeness and other personal attributes possibly included in UGC submitted as part of a sponsored UGC campaign.

18 minute read December 27, 2011 at 01:55 PM
By
Alan L. Friel And Jesse M. Brody
Right-of-Publicity Claims and Advertiser Sponsored User-Generated Content Campaigns

Part One of a Two-Part Article

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