Think about the last time you asked someone for advice. What was it about the situation or person that caused you to seek advice? Or consider the last time you were in a restaurant looking over the menu, trying to make a decision about what to order.
Do Clients Want To Be Educated?
When a client hires a marketing firm for advisory services, how is it much different than trusting the waiter at a restaurant? If you think about it, there really is no difference ' <i>unless</i> you are able to contribute something more to the relationship.
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Jeremy HodersThis premium content is locked for Marketing the Law Firm subscribers only
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