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LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT!
LAW FIRM MERGERS – PART 4: MAXIMIZE THE ROLLOUT!This is the final chapter on law firm mergers and the importance of early involvement by marketing leadership. What can you do to maximize the “rollout” which begins in earnest after the “launch” is over? It needs to identify what the marketplace really wants, and it delivers it.The launch is a press releasee. the rollout is the real meat and potatoes of merger marketing. It requires an in-depth knowledge of your own resources in terms of people and expertise. those resources can be tough enough to identify at your own firm.In a merger, it requires an assiduous cataloging of what the two firms bring to the table. It should confirm the wisdom and value of the merger.
LAW FIRM MERGERS – PART 4: MAXIMIZE THE ROLLOUT!This is the final chapter on law firm mergers and the importance of early involvement by marketing leadership. What can you do to maximize the “rollout” which begins in earnest after the “launch” is over? It needs to identify what the marketplace really wants, and it delivers it.The launch is a press releasee. the rollout is the real meat and potatoes of merger marketing. It requires an in-depth knowledge of your own resources in terms of people and expertise. those resources can be tough enough to identify at your own firm.In a merger, it requires an assiduous cataloging of what the two firms bring to the table. It should confirm the wisdom and value of the merger.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.