How Small Firms Can Win the Marketing Marathon

At the root of marketing anxiety for small firm and solo lawyers is the perception that there are so many potential clients, so little time to reach them and so many options for pursuing them.

19 minute read January 31, 2012 at 11:51 AM

Ed Poll

How Small Firms Can Win the Marketing Marathon

The American Bar Foundation says that nearly two-thirds of America's 1.2 million lawyers are either solo practitioners or practice in firms with five attorneys or fewer. American Bar Association, 2011 Lawyer Demographic Summary, http://bit.ly/yR3JOH.

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