The Business of Branding: Find Your Nugget

Unless your firm is providing client service, in a way that's never been done before you will have to dig much deeper ' past the claims of superior client service, expertise, range of practices, cost-effectiveness, etc. ' to find that nugget upon which you can build your brand.

12 minute read February 28, 2012 at 04:03 PM
By
Sean Leenaerts
The Business of Branding: Find Your Nugget

Here's an interesting fact: It takes 22 tons of rock, gravel, grass and dirt to yield one single ounce of gold. Why is this interesting ' particularly in an article devoted to the branding of law firms?

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