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Media & Communications Corner: What Matters in Client Reports

Done right, creating activity reports can be more than a regurgitation of effort and achievement ' they can be crucial tools to identify trends and business opportunities ...

12 minute read March 28, 2012 at 03:24 PM
By
Nicholas Gaffney
Media & Communications Corner: What Matters in Client Reports

Whether you work in-house or for a public relations agency, producing an activity report is undoubtedly a regular task, be it weekly, monthly or quarterly. For some, tracking and reporting ongoing activity, especially across teams, can be daunting.

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