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Is Your Franchise Still Breaking the Gift Card Laws?

By Daniel R. Garner
September 27, 2012

One of my law school buddies is a class action plaintiffs' lawyer. During law school, when the rest of us were out searching for jobs, he was searching for products that did not work. He loved spending time in the law library, finding arcane regulatory schemes that no one else could stay awake long enough to read, and dreaming of ways to make companies
pay for not complying.

Whenever we go out, conversation inevitably turns to his latest idea for a class action, and he usually does most of the talking. But in early 2010, he let me lead the conversation. Congress had passed the Credit Card Responsibility Act in February 2010, and the Treasury's rules enforcing the law, called Regulation E, were to go live on Aug. 22, 2010. One of my firm's biggest clients asked us to figure out the rules and tell them what they needed to do to comply.

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