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Policing Trademark Rights and the Problem Posed By Bullying

Overly aggressive enforcement of trademark rights by high-profile brand owners can lead to consumer backlash when such enforcement is perceived as "trademark bullying" of the "little guy." Such enforcement efforts have grown increasingly hazardous during the era of Internet blogging and social networking.

22 minute read November 02, 2012 at 02:11 PM
By
Carl A. Schaffer
Policing Trademark Rights and the Problem Posed By Bullying

Trademark owners have an affirmative duty to enforce their rights in their brands in order to avoid the damage caused by infringement and dilution in the marketplace.

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