Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsLaw Firm ManagementSectionsNewsLJN Newsletters

The Business of Branding: Websites Aren't Built in a Day

By Jeffrey Morgan

In the many years I have worked with law firms on the design and development of their websites, inevitably someone asks, “So, how long is this going to take?” Most often, this question is followed by an overly ambitious date from someone at the firm as to when they would like to have their new site up. More often than not, that date is simply unrealistic and while someone informs them of that, they never quite seem to hear the real answer to the original question.

So, why is there this disconnection? Why do law firms assume that one of their most important marketing communications tools can simply be designed and developed in a few short months? Effective websites take foresight and strategy. I'm not talking about solo practitioners and small local firms that can easily get by with the use of a creative website template. I'm referring to those midsized law firms with 50-plus attorneys that have a more sophisticated buyer of legal services as clients, principally in-house counsel and business owners. This audience of law firm clients are busy people and they are coming to your website because they have a problem that they need to have solved. They want their problem fixed effectively and efficiently, and they want to find the right person with demonstrable experience to handle their issue. Law firms with websites that appropriately and strategically distinguish themselves from their competitors are quickly learning that they gain an edge when they take the time to thoughtfully redesign and update their websites.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs Image

A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.

Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Blockchain Domains: New Developments for Brand Owners Image

Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.

Coverage Issues Stemming from Dry Cleaner Contamination Suits Image

In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.