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'Buckyballs' Lawsuit May Limit Use of Celebrity Name

Advertisers and marketers should watch <i>The Estate of Buckminster Fuller v. Maxfield &amp; Oberton Holdings, LLC</i> closely to see what limits may exist on their use of a name that has ties to a celebrity as well as a separate object.

13 minute read December 21, 2012 at 11:06 AM
By
Kyle-Beth Hilfer
'Buckyballs' Lawsuit May Limit Use of Celebrity Name

“Buckyballs” magnetic toys have been in the news because of the manufacturer's public battle with the Consumer Products Safety Commission (“CPSC”).

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