Editor's note: When Benesch sent us this story in conjunction with its winning entry in the MLF 50, we asked its Marketing Department to explain how they thought outside the box ' and came up with such a unique marketing endeavor.
Case Study: How Benesch Drilled Down
When Benesch sent us this story in conjunction with its winning entry in the MLF 50, we asked its Marketing Department to explain how they thought outside the box ' and came up with such a unique marketing endeavor. Here is their response.
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