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Pricing Legal Services

Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers ' practically joined at the hip in supporting partners as they embark into the legal market battlefield.

14 minute read December 27, 2012 at 10:55 AM
By
Michael DeCosta
Pricing Legal Services

Legal marketing executives recognize their responsibility to demonstrate a strong connection between revenue and productivity. Beyond the “value-added” components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth.

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