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Sales Speak: Keys to Business Development Success

Profitable firms invest in long-range marketing capabilities; that is, they take a view of the desired end result, land new work, and incorporate these goals into their support systems.

20 minute read January 30, 2013 at 04:24 PM
By
Allan Colman
Sales Speak: Keys to Business Development Success

The key to success in business generation is to keep the end in mind. Profitable firms invest in long-range marketing capabilities; that is, they take a view of the desired end result, land new work, and incorporate these goals into their support systems.

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