Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsLaw Firm ManagementSectionsNewsLJN Newsletters

Social Media Use

By Ed Poll

The expanding use of social media ' whether it encompasses blogging, a LinkedIn or Facebook page, a Twitter post, or any number of other new iterations ' is perhaps the number-one trend reshaping law firm marketing. Many lawyers can attest that the interactivity on the Internet as epitomized by the give and take between online users of blogs and social networking sites is enriching and valuable on both sides of the virtual relationship. But social media use also vividly illustrates the dilemmas posed by the law's dual nature as a business and a profession.

On the business side, social media can be an effective, low-cost marketing channel ' or a fragmented time-waster if not diligently applied and integrated. As a professional tool, social media facilitates direct engagement among lawyers, clients and prospects ' but also raises the specter of violating the Rules of Professional Conduct through unethical marketing contact and questionable interaction with judges and other counsel. Granted, one of the oldest lawyer jokes concerns the client who wanted a one-armed lawyer who wouldn't constantly temper advice by saying, “But on the other hand ' .” However, social media raises so many “on the other hand” concerns that its promise should not overshadow the need for caution in using its tools.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs Image

A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.

Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Blockchain Domains: New Developments for Brand Owners Image

Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.

Coverage Issues Stemming from Dry Cleaner Contamination Suits Image

In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.