The Business of Branding: The Brand Behind Business Development

Instead of placing print advertisements or other "throwaway" media forms, marketers are training their attorneys to be brand ambassadors and teaching them how to share stories about the value their firms deliver, thereby raising the firm's brand awareness.

15 minute read June 24, 2013 at 02:13 PM
By
Jeff Roberts
The Business of Branding: The Brand Behind Business Development

An interesting legal marketing trend has been gaining momentum recently.

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