Online Advertising Favored

Internet advertising is more effective than traditional advertising for both business and legal reasons. From a business standpoint, Internet advertising is less expensive, faster to produce and deliver and thus more effective than traditional advertising. Internet advertising, from a legal perspective, is less encumbered than traditional advertising because statutes regulating advertisement were enacted prior to the existence of the Internet and is consequently more effective than traditional advertising. Additionally, recent enacted advertising regulations favor Internet advertising over traditional advertising.