For nearly a decade the organization that runs the main root zone of the Internet, the International Corporation for Assigned Names and Numbers (ICANN), has been working on a plan to expand the Internet.
What You Need to Protect Your Brand In A New gTLD World
In order to deal with an expanding Internet, brand owners need to understand how to use a variety of tools to handle the different brand protection and legal challenges that will be presented. For brand owners looking at the New gTLD space, formulating a trademark protection strategy should be viewed as an important tool on an entire tool belt of protection strategies that together can be used as a comprehensive plan.
By
David K. MitnickThis premium content is locked for LawJournalNewsletters subscribers only
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