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It's a Licensee Eats Licensee World. Or Is It?

With the predominance of Internet marketing now continuously eroding what might be considered the traditional geographic "territories" of different licensees, the potential for conflict only becomes more acute.

10 minute read October 02, 2013 at 12:00 AM
By
Scott J. Slavick
It's a Licensee Eats Licensee World. Or Is It?

These days, it is commonplace for companies to license multiple parties in various distinct geographical areas to use the same trademark. The ACME coffee cake you eat in Mississippi may be made by a different licensee than the ACME coffee cake you eat in Oregon.

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