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Marketing Tech: Digital Media Is the New Normal

By Keith Ecker

You don't have to be a computer scientist to see just how influential digital media has become. Annual statistics compiled by the Pew Research Center show that while newspaper, radio and television news viewership is on a decline, digital media has experienced amazingly sharp growth since 2006. Meanwhile, according to the same study, well over half of Americans own a smartphone, while one in three owns a tablet computer. And, let's not forget social media, which has exploded with Facebook, Twitter, LinkedIn and Google+ claiming hundreds of millions of users.

What does this all mean? Digital is the new normal. The way your audience ' a term that applies to all readers and viewers of content, including the prospects you wish to market to, your current clients, referral sources and the media ' ingests information is far different than the way these same individuals received content just a few years ago.

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