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The Business of Branding: We Already Have a Website, So Why Do We Need a Microsite?

By Candis Roussel
November 26, 2013

What exactly is a microsite?

For those of us who travel in marketing circles, there has been increasing buzz about adding microsites to integrated marketing and communications campaigns. Some may question, “Why do we need a microsite, isn't our website enough?” While others may ask, “What is a microsite anyway?” Microsites, also known as minisites, are separate pages of your website that have their own independent URLs. Microsites are typically used for a specific purpose or promotion. They are usually temporary sites and removed from the main site after the information/promotion has expired.

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