FTC Update on Gathering Data; Disclosures To Consumers

In an area of major interest to the entertainment industry, the FTC continues its active enforcement of advertising practices in emerging areas such as social media and mobile marketing. At the same time, advertisers and marketers are attempting to piece together best practices as new consumer protection requirements come into effect and the first cases applying new regulatory standards are settled.

6 minute read December 31, 2013 at 11:00 PM
By
Marc S. Roth And Edward Kabak
FTC Update on Gathering Data; Disclosures To Consumers

In an area of major interest to the entertainment industry, the Federal Trade Commission (FTC) continues its active enforcement of advertising practices in emerging areas such as social media and mobile marketing.

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