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Privacy a Sticking Point for Deals

By Chelsea Allison
December 31, 2013

For online dating site Plenty of Fish, there was only one fish in the sea: True Beginnings, a company in Plano, TX, that Plenty hoped to acquire out of bankruptcy.

There was just one problem. The attorney general of Texas said True's membership data shouldn't change hands, on the grounds that it would violate the original privacy policy and create other risks for consumers.

For Plenty of Fish, that data was the target's most attractive asset. “Who in their right mind is going to buy a dating site with 43 million members if you are not allowed access to those members?” Plenty of Fish's CEO blogged in the wake of the intervention.

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