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Low-Tech Optimizers for High-Tech

The IT department is a natural resource for business analysis. The firm's website and the search engine optimization of the firm are easy enough to do for a Web professional. The difficult things are those that appear easy on the surface. These are the areas I consider of greatest importance in conducting a business analysis task and ultimately understanding the client. The IT department has the best tools for engagement.

17 minute read May 02, 2014 at 12:00 AM
By
Nina Cunningham
Low-Tech Optimizers for High-Tech

In the world of teaching people what they already know is a new consulting practice that is called Law Firm Optimization. In May 2011, law firm marketing consultant Mark Halberstram referred to this with the acronym LPO, giving the impression it is an industry standard.

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