Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

The Cold Call in 150 Seconds Or Less

Susie Smith is calling for the fourth time. She knows you are very busy, but if you could just carve out 20 minutes for a Web demonstration, she can show you how her solutions can eliminate all of your backup headaches. Bob Jones is calling on behalf of Acme Software and wants to hear about how he can help you with your e-discovery initiatives in 2014. He doesn't quite sound like a Bob Jones. Dave Johnson wants to know if you have any storage and virtualization initiatives in the coming year. His regional VP will be in the area and he would like to make an appointment for an introduction. Joe Somebody wants to talk about his extranet solution and he is certain that if you will return this, his 17th call, you will be glad you did.

These faceless voices in a sea of unsolicited calls all seem certain that you need what they are selling and their relentless pursuit of your business creates an avalanche of voice messages. Screening calls becomes a constant daily activity for you or for your assistant. If you really become very good at it, you can keep them all at bay. None shall pass.

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs Image

A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.

Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Blockchain Domains: New Developments for Brand Owners Image

Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.

Coverage Issues Stemming from Dry Cleaner Contamination Suits Image

In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.