The Cold Call in 150 Seconds Or Less

There is both good practice and the potential of value hidden amongst the cold calls. If you choose to take the onslaught head on you can actually bolster your confidence in your existing solutions, perfect your own elevator pitches, and actually reduce the time you spend dealing with (or avoiding) these calls.

16 minute read May 02, 2014 at 12:00 AM
By
Justin Hectus
The Cold Call in 150 Seconds Or Less

Susie Smith is calling for the fourth time. She knows you are very busy, but if you could just carve out 20 minutes for a Web demonstration, she can show you how her solutions can eliminate all of your backup headaches.

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