Sales Speak: 'Pitch Meetings'

Why things tend to go off the rails related to conducting a successful introductory meeting with a potential target (prospective client).

17 minute read June 02, 2014 at 12:00 AM

Bruce Alltop

The firm's business development plan is in place. Strategic targeting is complete. Contact with the first target has been made. A meaningful value proposition has been shared. Interest by the target has been expressed.

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