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Seeking Quick Relief for Trademark Claims on Social Media Sites
In April 2011 Jenni Alvies ' a stay at home mom with four children ' started the blog “crossfitmamas.blgspot.com” and a Facebook page “CrossFit Mamas.” She used both social media sites to post information about high intensity workout routines and gathered a small following of women who would add comments about their own favorite exercise routines. In an effort to cover the cost of these sites (and no doubt to try to profit from her efforts), she also sold health shakes and smoothies and participated in the Google AdWords program.
CrossFit was formed in 2000 and licenses its name to gyms and certifies trainers. CrossFit promotes a “decentralized approach” consistent with an “virtual community Internet model” which allows for individual approaches. See, CrossFit Definition, Wikipedia, (last viewed May 23, 2014). There is a perception among at least some of its members and leaders that CrossFit is contrary to traditional views about exercise and wellness. Id.
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